Digital Signage

Benefits Of Digital Signage – Reasons To Adopt It Today

What if someone had told you 20 years back that digital signs could rule the world one day? You may or may not have believed him then, but that’s the reality we are in today, the fact where digital signage is that one product that could skyrocket your business. It is currently the world’s second-fastest-growing advertising medium.

What is Digital signage?

Digital signage comprises video or graphical content used to advertise or convey information to the public. In today’s modern world and technology, we find digital signs almost everywhere, like in public spaces, malls, museums, transportations, theatres, stadiums, restaurants, corporate buildings, etc.

What do they do?

Digital signage uses modern technology like LCD, LED projection, digital displays, e-papers, web pages, and even texts. We see the menus in the displays to the movie trailers at theatres, store locations at the shopping malls; all of this is possible only because of the digital signs. These are used as a powerful tool for communication to communicate with the target audience.

If you own a private clinic, there are probable chances that your clients get bored in the waiting room. In situations like these, digital signage could come to use. You could use awareness on health-related stuff, streaming news, or play cartoons for the little ones.

Digital signage is not just used to promote your brands but can also be used as wayfinding.

The interactive maps that we see in the malls, hospitals, museums, universities, and schools are a tremendous example of how vastly digital signage could be used. Thus they help the customers reach their destination. There are many more such benefits of digital signage.

After knowing these powerful advantages of digital signage, if you aren’t using them, it’s high time you re-think your decisions and switch to digital signs. In this article, we will learn more about the top benefits of digital signage.

Benefits of Digital Signage

There are so many good reasons to switch to digital signage to increase your brand value and profit. Let us just count few benefits of digital signage for you!

Transforms customer experiences.

Today’s digital-first landscape has never been more competitive. To cut through the competition, businesses are looking at digital signs to attract, engage and entertain more modern consumers. In turn, customers demand more engaging experiences when they interact with brands. Digital signage could speak out the best for your company. It is promptly used for contextual advertising, dynamic content, interactive media, and modern platforms like mobile marketing have now become commonplace.

Digital signage and shopping.

Shopping has now become a more personal, social, and interactive platform. Exciting new digital signs continue to bridge the gap between the digital world and the real world. Digital media now control the whole way we transact. Engaging digital signs entice and compel people to buy more. Research shows that digital signage increases the average product purchase by 29.5%.

It grabs the attention of the consumers.

Every time we walk into a mall or a shopping store, the vast digital display is what catches our interest. Using attractive digital signage would make your business stand out in the crowd.

Using digital signage would make your brand look sleek and stylish.

Multiscreen Digital Signage:

Multiscreen digital signage is used to have your messages shown on more than one screen in your facility. This facility helps in conveying the messages and information to many people at a time so that you can keep all the employees, management and patrons informed. 

This is preferable when you have more information shown on one screen, such as a restaurant offering their menu or a large conference center showing many events. The most significant advantage in this is no extra software or player costs are required, just one computer can be used as a player. You can only use your existing LAN network. It helps in saving initial expenses as well as ongoing maintaining costs. 

It is time-efficient and quick.

Be it any time and anywhere, it is easy to update the digital signs rather than re-writing the entire campaign. Therefore, it saves a lot of your time in a much effective way.

You could consider these examples.

A movie theatre is showing its new movies on display.

A shopping store is promoting a flash sale or a product. All of these could easily take place with the help of digital signage.

It is interactive.

When given a choice between choosing to look at an ad on paper or an advertisement on the bright screen, most people would always choose the latter option.

The video ads and the commercials that you see on TV and the internet share a store and give the people a way to interact so that they can connect more to their brand.  

Therefore, digital signage investment is a good idea as it helps you interact with the customers.

It is eco-friendly.

Using digital signage, you are cutting down and replacing the printing communications, thus being more eco-friendly.

Why say no to something that even benefits you, your career, and also the Earth you live on?

Cost-effective.

Years before, digital signage was believed to be only used by the affluent class. The myth is now broken because it is also used by small retails. With its growing technology, digital signage is becoming extremely convincing, more affordable, and more comfortable to use.

So, these are some of the many reasons why you should adopt digital signage today. It allows maximum stability for you to create your content, modify it at any instant, and could be put up on all screens in a moment to make the customers engage better. The ‘wow’ factor makes your brand stand ahead of the competition. 

Eventually, the thing to be noted to succeed with digital signage is to take care of your content. Be precise about what you want to convey and take care of the exposure time. With these simple tips, you are good to go. 

All in all, digital signage would change your whole business and brand for the better. So, are you still thinking of taking up digital signage? We see no reason why not to…

Why Intelisa?

Digital signage is the future. There is no better time than now to go digital and start investing in these technologies for your business. For a free demo, and to know more about our products you can contact us at +919327104208, or just drop a mail at[email protected]

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