digital signage to increase audience engagement

How to use digital signage to increase audience engagement

You have no business if you don’t have audience engagement. Connect with people is essential–your customers, your potential customers, your employees. When you show them who you are, they will engage with you. Quality of work and quality of the product is directly related to the quality of life. Dynamic communication is how the world keeps turning. 

So, how does a business or an organization go about connecting with their audience? There are a lot of ways. But the most recent, the most effective, and electric method is digital signage to increase audience engagement. 

But there are a lot of steps that come before deploying digital signage into the world. The first, and the most essential, being—getting to know your audience. How do you know what they like if you don’t know who they are? Knowing basic demographic information will influence the sort of messages you design and create.

The next is to know who you want to target. You can’t cater to every type of customer–it is simply impractical. You can’t have all the fish in the sea, so you need to know what sort of fish you want to target. Then, you have to make your message short, snappy, and attractive. If you keep spamming them, they’re not going to respond to you, simply out of spite.

And the third most essential component of digital signage is—make it look good. If it’s not visually attractive, nobody is going to look at it. For this, you need to learn the basics of design like colour, spacing, contrast, and typography. 

Now, we have that out of the way, let us look at some creative ways to increase audience engagement by using digital signage. 

 Real-Time Social Media Feeds

When your customers are already scrolling through social media, isn’t it a better idea to direct what they see? Using digital signage, you can put up a collection of user-generated posts from a variety of social media platforms like Instagram, Pinterest, Twitter, Facebook, and the like. By featuring posts customers make about your business, you can build a sense of familiarity, community, and loyalty. Also, who doesn’t want to see a meme they made on a big screen? 

You can put up GIFs, images, tweets—whatever you want! By creating a platform that encourages customers to interact with you, you will only increase positive engagement. Your customers want you to see them, notice them, and more importantly, appreciate them. So, make them feel seen!

But aside from that, use social media signage to feature your own posts and tweets. Let them know what you have in mind and what your plans for the future are. It is a subtle but effective marketing strategy. You can display all this digital signage at large events, your stores, and even at bus stations. Just pick a location that is relevant in creating brand awareness, and you’re good to go!

Alerts, Announcements, and News

Information. Everyone wants information. People wouldn’t be on social media if they didn’t want to know what everyone is doing, watching, thinking every minute of every day. Businesses can use this to their advantage, using digital signage. By putting up alerts, announcements, and news businesses can keep their customers informed and occupied and use digital signage to increase audience engagement.

Sometimes, when people are waiting in line, they just want to glance at the news—and you can make that happen! You can spread awareness, educate your customers, and even rally them together in a time of need. If a social cause is near and dear to your heart, let your customers know—they might support it, too. 

In short, you can broadcast simple news like the weather forecast or local news, or make your own content and put that up. The world is your oyster!

Broadcast Audience Responses

The use of digital signage is vast, highly customizable, and ever-changing. One of these creative ways of employing digital signage is to utilize it to elicit audience responses. 

Ever seen one of those YouTube videos where the YouTuber goes around asking people questions or making them play games for some sort of prize?

You can do the same thing to increase audience engagement! If you own a store, have a staff member go around asking people what they think about the store. You could also get on the streets and ask trivia about your business, giving out prizes or vouchers when they win. 

The possibilities are limitless

When you broadcast audience responses and reactions, you give them a reason to engage with it. Your customers want to know you care about what they have to say, and with digital signage, you can tell them that. When you give your customers a voice, it will encourage them to use it in your support and participate in whatever you have with unbridled enthusiasm. 

Call to Action 

A Call to Action is a crucial part of any company’s mission. It gives purpose, not only to the customers but to the worker’s as well. It keeps them focused and on-message. The Call of Action always pulls people back when they stray too far from their vision. It lends structure and informs every decision that people take.

Now, what if we make that Call to Action more visual? What if we lift it from the page and make it engaging and dynamic? With digital signage, you can do this. You can put it up on a screen for everyone to see and include them in the message in a more actionable way. It will feel like the people are truly a part of something, and thus they will contribute more to whatever your plan may be. 

Digital signage is the greatest piece of technology we have invented. With it, we can change the world.There is no better time than now to go digital and start investing in these technologies for your business. For a free demo, and to know more about our products you can contact us at +919327104208, or just drop a mail at [email protected]

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